Vivo officially announces iQOO as its sub-brand for smartphones

Vivo announced iQOO, company’s latest smartphone sub-brand in China. This announcement is just a week after the Lunar New Year celebration in China. The official website of this sub-brand is iqoo.com which doesn’t give a lot of information about the company. The report suggests that Vivo is planning to launch either a premium smartphone or a gaming smartphone under this brand name in China. We can expect some smartphone launch in the next few weeks.

Neither Vivo nor iqoo website says anything about this new brand. This might be a gaming-centric smartphone like we saw with ZTE’s Nubia and Xiaomi’s Black Shark. We have seen a similar approach by the Chinese brand in the past like Oppo’s Realme catering to the younger generation with a budget offering. Recently, Xiaomi announced Redmi as an independent brand to focus more on the budget segment while Xiaomi focussing on premium smartphones. Xiaomi also has POCO as a sub-brand in India.

We don’t if Vivo plans to launch this brand outside China. We will have more detail in the coming week. Meanwhile, Vivo is all set to launch Vivo V15 Pro on February 20th in India. More details:- Vivo V15 Pro

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